BRANDON MARLON

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Self-Publishing Insights

Posted on August 12, 2010 at 7:15 PM
The big three supportive self-publishing companies became one when AuthorHouse purchased its closest competitors iUniverse and Xlibris. Plenty of competition remains, however, from new professional service providers both in the U.S. and Canada. The top companies offering an array of package deals catering to every budget include:
  • AuthorHouse
  • iUniverse
  • Xlibris
  • Lulu
  • Trafford Publishing
  • First Choice Books
  • Morris Publishing
  • Spire Publishing
  • Infinity Publishing

The abundant advantages of supportive self-publishing are irresistible for many. These include but are not limited to:

  • Guaranteed publication
  • Prompt publication (from less than a month to 6 months)
  • Retention of rights
  • Input in design and layout
  • Package deals featuring an array of benefits

The main drawbacks to supportive self-publishing are the responsibilities for marketing and distribution. Some authors get beyond these challenges by buying services from their publishing company which retain experts in copyediting, proofreading, publicity, etc., and by placing their books in local bricks-and-mortar stores in the Local Authors section or arranging for bookstore readings. Bottom line, supportive self-publishing is a reasonable choice once traditional publishers have been approached without success - especially for modest-selling genres like poetry, memoirs, and fringe or offbeat subject matter - or if the author only intends the work for a limited audience.

Categories: Writing Markets